29 Jul 2017
Vans embarks on a journey to adventure with the European release of the UltraRange campaign on Tuesday, August 1. Marking a major milestone in Vans’ footwear design history, the UltraRange leads the path forward for innovation, emphasizing the brand’s expanded vision to create a versatile footwear model that provides advanced comfort, lightweight traction, and superior mobility combined with Vans’ timeless style.

Living out of a suitcase on multiple expeditions a year, Vans pro surfer Pat Gudauskas finds endless inspiration traveling around the world in search of the perfect surf. With his collaborative insight, Vans ventured to create a new silhouette that offered maximum versatility across diverse landscapes and lifestyles. “What if we created something that brings the look of Vans together with the functionality needed for different terrains—city streets, boardwalks, mountain paths,” Pat expressed. “...Bring the element of comfortable, hearty and functional all in one shoe—it would have comfort and utility, but look like Vans no matter where you are.”

“Design and functional product feedback from our athletes has been critical to the evolution of Vans product development ever since Tony Alva asked for a shoe with additional padding to help him progress his skateboarding technique,” said Dave Solomon, Vans VP of Global Product, Footwear. “As Vans continues to grow, it’s essential that we continue to engage with the people that live our brand ethos and extend our products through innovative technology while maintaining Vans’ classic design to enable their daily pursuits.”

With a modern shape and new co-molded midsole, the UltraRange unveils Vans’ next generation of footwear technology, while paying homage to its rich history with the iconic Vans Sidestripe. The slim-profile, low-top design blends premium materials, breathable textiles, and a responsive sock-fit construction, empowering your adventure from the ground up.

UltraRange Features
Vans’ first-ever co-molded midsole merging UltraCush™ Lite foam cushioning with rubber inspired by Vans’ original waffle outsole for elevated comfort and versatility
LuxLiner™ internal sock-fit construction for seamless comfort
Vans’ reverse waffle lug offering superior grip and traction
Breathable, lightweight mesh upper for increased airflow and enhanced flex
Rapidweld stitchless construction for increased flexibility in high-abrasion areas while reducing pressure points on the foot
The Vans UltraRange embraces a life of exploration, enabling creative pursuits from all corners of the globe to inspire you to get there—new cities, new spots, new unknowns.

Vans UltraRange will be available across all Vans stores and Vans.eu from August 1st.
 
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Last modified on Sunday, 30 July 2017 09:58

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