Toolbar
  • Layout
    Linear Layout
    Grid Layout

VANS ComfyCush

in Vans
on: 21 February 2019

 

Vans Campaigns for More Comfort with the Launch of ComfyCush Technology

Vans’ iconic Era silhouette with ComfyCush feels like you’re walking on a cloud

 

SP19_Elevated_ComfyCush_Era_Canvas_Lineup[1].jpg

 

Vans, the original action sports footwear and apparel brand, is proud to announce the launch of ComfyCush, a brand-new innovation that transforms one of the brand’s most iconic and classic silhouettes, the Era, with Vans’ latest consumer-driven comfort technology.

“The ComfyCush Era exemplifies how Vans is adapting to the evolving needs of our consumers,” said Nathanial Iott, senior director of footwear design at Vans. “With comfort as the goal, the ComfyCush Era employs a one-piece constructed interior including tongue tie-downs for improved fit and feel, added arch support and a co-molded construction of foam and rubber to create the perfect combination of cushion and grip for lasting comfort.”

By leveraging the brand’s more than 50 years of heritage and design experience, and employing in-depth consumer feedback, the ComfyCush Era perfectly merges classic styling and modern comfort technology without sacrificing one for the other.

“Often the opportunity to design something new, leads to dramatic updates, but the best thing about the ComfyCush Era is that it is truly a classic,” adds Matthew Pino, Global Product Merchandising Manager. “From five feet away, no one is going to question that it is different from our beloved Classic silhouettes. That is not only important to our loyalists but gives us the chance to showcase our design innovations to newcomers.”

 

The very first iteration of the Era silhouette launched in 1976 following skate legends Tony Alva and Stacy Peralta asking Vans for more function in their shoes for skateboarding. Decades later, Vans has continued to listen to its creative communities to launch the ComfyCush Era as consumers began asking for more comfort, without sacrificing the shoe’s iconic style.

SP19_Elevated_VN0A3WM9VNO_ComfyCush_Era_Suede_Canvas_dress_blues_aspen_gold[1].jpg

To celebrate the launch of the ComfyCush Era and introduction of Vans’ comfort technology, ComfyCush, the brand will host immersive global events titled ‘ComfyCush High School’ kicking off in Bushwick, New York before taking off to London, Shanghai and various locations around the world.

The ComfyCush Era is available worldwide now. To learn more about the ComfyCush Era and where to purchase please visit Vans.eu

 

 

YOW - ILUNPETAN

on: 21 February 2019

YOW - ILUNPETAN

 

WE ARE SHARING THIS VIDEO TOMORROW MORNING, DON'T SHARE IT TILL THEN. THANK YOU!

Watch now our latest video recorded last year at our hometown, Hondarribia. 

There's no surfskate involved in this video, but part of our family was there to enjoy a very magical moment. Read the full story here:

Hondarribia is a little fishing village situated at the very end of Spain’s northern coast, bordering France. It’s well known for its rich architecture and is home to many surfers, but thanks to its location, it only gets waves a handful of times each year under very specific conditions. Knowing this, the local surfers make sure they surf this wave every time it breaks.

During the first week of February, the forecast predicted a swell big enough to make Hondarribia break. The catch? The best conditions would come together at night. The guys at Surfteknika and part of our team saw this as a good excuse to organize a night surf, so we rented stadium lighting for the occasion. Sure enough, everybody woke up to a flat ocean during the day with no signs that waves were on the way. Once the sun set, Hondarribia started working and our good friends Ibon, Iker and Adur Amatriain, Mikel Aguirre and Hodei Collazo along with other local surfers put in six hours of work, leaving no wave unridden.

A video by Martxel Txintxurreta and Pablo Ribera.

 

GO TO THE VIDEO

@yowsurf
@hlcdistribution
www.hlcdist.com

 

 

 

Vans BMX Team Rider Kevin Peraza Endorses New BMX-engineered Shoe Design

New design is featured in Vans’ “Feel Support’d” creative campaign to highlight new WaffleCup BMX Construction

 

SP19_BMX_OldSkoolProBMX_VN0A45JUVG5_Peraza_BlkChk_ElvAngPair3.jpg

 

The new Old Skool Pro BMX endorsed by Kevin Peraza

Available Now at Vans.eu/BMX-Pro

Since 1979, Vans was among the first brands in the action sports industry to support the BMX sport across competitions, athlete sponsorships and the release of BMX-specific footwear. 40 years later, Vans continues to promote the BMX legacy with the release of the new Old Skool Pro BMX endorsed by Vans global BMX team rider Kevin Peraza. As the only BMX-specific shoe design in market to date, Vans’ Old Skool Pro BMX introduces a unique WaffleCup BMX technology, offering today’s BMXer’s the superior support of a cupsole without sacrificing any pedal feel, and paying crucial attention to flex, grip, durability, and additional support engineered within the midsole.

Highlighting Vans’ unrivaled support and durability in the new shoe, the brand’s “Feel Support’d” global campaign embraces the tone of a self-help support group led by Vans WaffleCup mascot Krispy Von Krunchworthy. Vans will play host to local “BMX Support Group” events around the world to further extend support for this beloved Vans community. Watch the video of Vans’ favorite support group members here.

 

 

Monday 18th February - Area 51, Eindhoven, Netherlands

Tuesday 19th February - Bro? & Gerland Skatepark, Lyon, France

Wednesday 20th February – The Source, Hastings, UK

Thursday 21st February – House of Vans London, UK

 

SP19_BMX_OldSkoolProBMX_VN0A45JUVG5_Peraza_BlkChk_ElvAngPair1.jpg

Built with a rigid ex-pattern, Vans Wafflecup BMX features a herringbone underlayer on the outsole that extends the life beneath Vans’ classic gum rubber compound. Fabricated in black and checkerboard suede and canvas uppers and his name emblazoned on the tongue, Kevin Peraza’s custom endorsed colorway of the Old Skool Pro BMX is the most progressive BMX shoe from Vans to date. Equipped with UltraCush HD footbeds and Duracap-reinforced uppers, this all-new Vans Pro Classic silhouette also features BMX-specific medial side support for extra crank and pedal protection.

SP19_BMX_Peraza_Collection.jpg

Rounding out Vans’ partnership with Kevin Peraza are two t-shirts featuring Southwest desert inspired graphics on the back and chest, as well as arrows, lightning bolts and cactus visuals along the arms of the long-sleeved tee.

Born and raised by a thoroughbred BMX family in Tucson, Arizona, X Games Dirt and Park Gold medalist Kevin Peraza is a rare hybrid of street, dirt and park riding wrapped up in one giant smile on wheels. One of the top riders on the Vans BMX Pro Cup tour, Kevin has played tourist worldwide, while traveling the to the far reaches of earth in search of the elusive hand rail, dirt jump, transition or even a curb-cut to blast. Kevin’s riding style and skillset is only matched by his positive attitude, which is always on point.

SP19_BMX_OldSkoolProBMX_KevinPeraza_Scanned.jpg

Kevin Peraza’s Old Skool Pro BMX and signature apparel is available now. Visit Vans.eu/BMX-Pro to learn more about the campaign and to find an authorized dealer near you.

 

Page 4 of 64

MB SPORTSWEAR GmbH

 

VANS I HLC I CHAOS I DICKIES I NAPAPIJRI

A little about MB

MB Logo 60
Action Sports, streetwear and youth culture is our passion and is supported by the staff of the MB SPORTSWEAR GmbH lived passionately.

Get in Touch

Feel free to contact us
+41 32 313 13 33

Location
MB SPORTSWEAR GmbH
Roemerstrasse 7
2555 Bruegg
Switzerland

Impressum

NEWSLETTER SIGNUP

Not Enough. Want to stay informed? Follow us now...