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Built tough, cooked fresh. MADE IN DICKIES

Dickies® EMEA Launches its SS24 campaign spotlighting Baka d’ Busk
A campaign that celebrates the produce of passion and hard work.

The latest chapter of MADE IN DICKIES, a commitment to the authentic storytelling of inspiring makers, features the team behind Baka d’ Busk, a plant-based bistro thriving in the heart of Copenhagen’s revered culinary scene. Founded by a collective of five young visionaries comprising chefs, artists, craftsmen and media professionals.

The campaign video explores the bistro and the influential community figures that together fuel a passion and motivation for making exceptional, innovative food sourced from local vegetable farms.

Baka d‘ Busk transcends food and a dining experience. It’s a creative outlet, welcoming everybody for a celebration of life and growth. Courageous decisions are made to keep evolving, and quality is everything.

Baka d’ Busk is a perfect MADE IN DICKIES partner. Like Dickies and its community, they are relentless and hardworking in their pursuits.

DISCOVER THE STORY AND WATCH THE VIDEO HERE