The Alps are our home. We believe the mountains nourish our passion for alpine endeavors and inspire us to create gear that reflects this spirit.
Raised by the alps
The people behind HAE were born and raised in the Alps and have a deep love for mountain adventure. Their unquenchable appetite for the outdoors and mountain sports led them early on across Europe and around the globe, always in search of fresh powder and encounters with captivating cultures of mountain life.
Community bonds & collaboration
In the Alps, relying on others is crucial to overcoming harsh conditions. The success of HAE is a collective effort made by their friends, fans, and athletes they sponsor. By fostering a tight-knit tribe that embodies the very spirit of the Alps, HAE has nurtured a community of homegrown talent that lives the essence of the brand.
European supply chain & sustainable solutions
The HAE story is a testament to self-reliance and resourcefulness. Born in the Alps, the brand stands for local craftsmanship and innovation. Their entire production supply chain is based in Europe, and they pioneered their sustainable operations 10 years ago, long before sustainably conscious became trendy.
